Stylist Series Lectures
 

Friday
9:00 am
 
SKIN CARE
By Chris Pawlosky
Sponsor: Oster Grooming Theater
The science of the skin. This information will help you make better decisions when using and choosing techniques and products. Topics include the science of canine skin, bathing and better customer care.
 
BATHING BASICS
By Pam Lauritzen
Sponsor: ISCC
In this outstanding PowerPoint and practical skills demonstration , Pam will present an in-depth analysis of brushes, combs, and dematting and shed control tools used to prepare and maintain the pet’s coat. She’ll discuss how to select the appropriate tools and demonstrate how to attain the best results. Let Pam show you how to formulate a topical conditioning regimen for skin and coat care and demonstrate proven and effective “short cuts” that will help you reduce preparation, dematting, bathing and drying time while producing outstanding results. Don’t miss out on this extraordinary and enlightening presentation.
 
LIQUID TOOLS
By Daryl Conner
Sponsor: Aesculap (German Red Clipper Co.)
Back in the old days, when the presenter of this lecture was a new groomer, she could choose from fewer than 10 commonly available types of shampoos and conditioners. Oh how times have changed! Now there are products that can: soothe itchy, irritated skin; remove unpleasant odors; add texture to coat; remove tangles; make whites whiter and colors brighter; increase volume; make coats silky; add shine; and MORE. There are sprays and mousses and gels and even products to make dogs dry faster. It can be so confusing to order supplies! What works? HOW does it work? Where is your hard-earned money best spent? Come learn the basics of what products work on what coat types and how. Find out what “liquid tools” will help you to get great end results. Proper “prep” work is the foundation of good grooming, and making the most of available products can help you work more efficiently while achieving excellent results. The hand-out from this class will be a good reference for your grooming library.
 
IDENTIFYING SKIN & COAT PROBLEMS
By Christy VanCleave
Sponsor: Espree
Learn about common skin and coat problems we see in the grooming industry and how to communicate this information to the owner as well as how to build good working relationships with vets in the area. Christy will show you how working hand-in-hand with vets while treating these problems can boost your business.
 
DO YOU WANT SOME OF ME?
By Terri Curry
This class deals with clients who never seem pleased no matter how hard you try as well as pets who can be less than cooperative. Each makes you feel that they “want some of you”! Terri will discuss the policies she has in place for handling difficult dogs/cats and clients, including when it’s time to refer to another salon.
 
SCENT SENSE - PRACTICAL AROMATHERAPY
By Lisa Vella/Donna Walker
Sponsor: ShowSeason
Learn the easiest way to get started integrating aromatherapy correctly throughout your business. How and why you would choose to use oils, sprays, and diffusers. Learn to distinguish different purposes for popular aromatherapy blends. The South Bark girls will discuss internal calming and external calming and the difference between innovative scent and nostalgic scents. We will show you what that means in marketing and in business. Calm or invigorate your clients while you build your business. Now doesn’t that sound like a relaxing proposition?
 
11:30 am
 
COAT CARE
By Chris Pawlosky/Judy Hudson
Sponsor: Oster Grooming Theater
With a basic understanding of the life-cycle and proper coat maintenance we will help you boost your bottom line and benefit your canine customers at the same time. Whether it’s the proper tools a client needs to maintain their pet between grooms, hand stripping or a shed control program, there are many ways you can truly benefit the pets coat and make money at the same time. Let us show you how!
 
MASTERING BATHING, DRYING & FINISHING TECHNIQUES
By Pam Lauritzen
Sponsor: ISCC
If you think a bath is just a bath then you’ll be amazed at this extraordinary presentation. In this Lecture, Pam will cover topics such as understanding water temperature, chemistry, pressure and direction of flow and their impact upon the skin and coat. She’ll discuss product selection, preparation and application and will demonstrate the step-by-step implementation of a topical conditioning program. Pam will also perform a practical demonstration on the correct technique and method for “setting the coat” prior to drying and will then discuss drying equipment, methods and techniques. Finally, she’ll discuss and demonstrate “finishing” products such as leave-in conditioners, mousses, gels, hairsprays, etc.
 
MARLENE’S TIPS & TRICKS OF THE TRADE
By Marlene Romani
Sponsor: Clipper Vac
Marlene will show you how to complete beautiful hair cuts in less time. You’ll also see bathing techniques that offer safety to the pet and help you save time. She will help you decide which size of snap on comb to use and whether to go with the grain or against the grain. You will learn how to adjust your blades. Most problems faced within our industry are often not noticed until they occur. Marlene will show you all kinds of ways to save yourself should a disastrous situation strike. She will help you understand ergonomics within our industry, and promises you a good time.
 
ART OF CREATIVE GROOMING . . . SAFELY
By Dr. Michael Fleck
Sponsor: Epi-Pet
Dr. Fleck will go over what products to use during creative design and how to go about choosing them. A review of the canine skin and coat care will be discussed. He will show the importance of healthy skin and coat and how it plays a part in creative grooming.
 
PURR POWER
By Kim Raisanen
Sponsor: PCGAA
Understanding Cat Anatomy & Body Language
This fun-filled class will cover the unspoken (un-meowed) communication that your cat clients are saying to you. You will learn how to interpret their eyes, ear positions and the infamous whipping tail. You will leave this presentation with a better understanding of the cat on your table! Raffles and prizes! Come for the education and leave with fun prizes!
 
$$$ INCREASING STYLIST INCOME INSTANTLY
By Nancy War
Sponsor: ShowSeason
We’ve all heard about add-ons, right? Some are time consuming, require a big investment or use more skill than you possess. We’ll take a look at some of the things you do daily, remarket them – be creative, while adding dollars to your profits.
 
2:00 pm
 
WHAT YOU NEED TO KNOW ABOUT SHEARS, BLENDERS & USING THEM
By Judy Hudson/Alan Fisher
Sponsor: Oster Grooming Theater
Alan and Judy will explain everything you need to know about buying, maintaining and using shears and blenders. Different edges, metals and how using the correct tools will improve your performance. They will demonstrate ergonomics and the best ways to hold and use your shears with a live scissoring demonstration.
 
POODLES WITH STYLE (MASTERING THE LAMB TRIM)
By Cathy McGinnis
Sponsor: ISCC
During this fast-paced and lively seminar, Cathy will demonstrate quick, simple, time-saving techniques and methods for executing a Poodle Lamb Trim that will not only assure customer satisfaction but will be easy to maintain. You’ll love this time-saving and money-making practical skills demonstration.
 
SALON PET TRIM - MIXED BREED
By Jonathan David
Sponsor: Pure Paws
It’s just too cute! Jonathan will turn a Poodle/Bichon Mix into a Portuguese Water Dog.
 
TAMING THE WILD BEAST
By Emily Rupe
Sponsor: American Mobile Groomers Assn.
As groomers we face a wide variety of difficult pets. Whether it be a senior pet, an untrained puppy or a land shark, it’s important to implement safe, humane and effective tricks, tips and techniques for dealing with “challenging” pets. This seminar is how to stay safe and keep your sanity…time is money and our hands are our money makers!
 
NAKED & NAUGHTY OR JUST PLAIN KNOTTY!
By Danelle German
Sponsor: NCGIA
Some cats should never be shaved and yet show up for that first grooming appointment because they are severely matted or pelted and then return again a year later in the same condition. This cycle, which is potentially dangerous for both cat and groomer, CAN be broken. Knowing what grooming services are best fitted to each individual cat and how to effectively communicate humane grooming care options to their owners is the first step in changing the cycle. Learn how to determine when shaving is the best option and when it is not, particularly when dealing with aggressive kitties. Make life better for your clients while growing your business at the same time!
 
CREATING CANINE UTOPIA
By Donna Carey
Sponsor: ShowSeason
Learn the skill of using your intuition to build a connection with each dog you groom. You will learn calming techniques and how to create a relaxed, safe environment in your salon. This class is designed for those who are looking for peace and success in their life, as well as their salon.
 
4:30 pm
 
GROOMING TO STRUCTURE & OUTLINE (POODLE)
By Judy Hudson
Sponsor: Oster Grooming Theater
This is a must see for beginners and experienced groomers wanting to separate themselves from the pack. Judy will help you create the ideal image on any dog in record time. A POODLE will be used in the outlining process! This session will demonstrate scissoring, universal combs and many other helpful products and techniques. A new groomer can achieve balance, breed profile and a good finish on any dog. This session is recommended before any breed/grooming demonstrations in the Oster Grooming Theater.
 
SHEAR CONTROL
By Pam Lauritzen
Sponsor: ISCC
If you would like to learn how to scissor faster, smoother and without neuromuscular stress, then don’t miss a minute of this fantastic class. Included is “fitting shears,” a time-proven method of scissor selection; “pivot point scissoring,” a revolutionary scissor technique designed to reduce the time required to “set in” proper angulation; “outlining,” a time proven method of defining the shape of the pattern to be placed on the dog; and body position in relationship to the task. A pioneer in the mechanics and art of pet styling, Pam will share her award winning and time-proven scissoring techniques and methods with you.
 
STRATEGIES TO REDUCE GROOMING TIME
By Hayley Keyes
Sponsor: IPG, Inc.
Hayley will show you how to use clip-on combs and other techniques to speed your grooming while improving your finished product. Let clip-on combs help you learn about shape and style, while reducing your grooming time. She will also explain how the use of thinning shears can make grooming easier in achieving smooth finishes on terriers, sporting dogs and personality trims.
 
TOPICAL REMEDIES & VET PRESCRIPTIONS
By Christy VanCleave
Sponsor: Espree
Christy will discuss shampoos and topical products common to salons, what they do, and how they help common skin and coat issues. Often clients bring in prescription shampoos and are being treated for skin conditions. Learn about why vets prescribe those products and when the pet needs more than topical solutions.
 
TECHNOLOGY TODAY FOR STYLISTS
By Jennifer Chestnut
Sponsor: Kennel Connection
Facebook, Twitter, E-mails & Texting . . . Oh My!
It’s a given that most, if not all, businesses need to keep up with today’s technology. Apple alone manufactures iPods, iPads, iPhones, and iMacs! But does the average stylist benefit from “keeping up with the Kardashians?” One of the APF Producers, Richard Stafford, has always said that his #2 pencil never goes down. But even he has learned of all that can be found on the internet! Melissa Verplank established “learntogroomdogs.com” which is probably the best resource in the world for groomers. But the social networking aspect may be what benefits groomers the most. Jennifer will discuss how computers can enrich everyone’s lives, and how to most effectively participate.
 
SUDS & SANITIZING SANITY
By Lisa Vella/Donna Walker
Sponsor: ShowSeason
Learn effective shampoo usage and proper bottle and tub sanitizing techniques; how to prevent bacteria over-growth; and how to keep your spa serene and pristine. Are you interested in providing shampoo therapy for your clients? Do you wonder which type of medicated or special shampoo is used for what type of skin or hair condition? Learn how to identify by performance effects what type of shampoo to use in situations requiring other than normal skin and coat conditioning. Donna and Lisa, developers of the original “Pet Facial,” will discuss and compare shampoo uses and common skin conditions you see as a pet care professional. Let’s talk about how shampoo really works and why you should choose one over the other, or how to use combinations in a synergistic fashion.
 

Saturday
9:00 am
 
GROOMING AMERICAN COCKER SPANIELS
By Judy Hudson
Sponsor: Oster Grooming Theater
Judy will demonstrate useful tips on correctly styling pet dogs. She will walk you through caring and preparing the Cocker coat. She has competed at top levels with sporting dogs in the show and the contest ring and will share some of her award winning techniques on this breed.
 
HANDSTRIPPING BASICS (THEORY & TECHNIQUES)
By Pam Lauritzen/Scott Wasserman
Sponsor: ISCC
Handstripping is not just for Terriers! It is a technique that once mastered can be used to remove clipper tracks, combat folliculitis, control matting, remove excess undercoat, improve the lay of a coat, and improve the texture, luster and color of pet coats. When properly executed, it can rejuvenate the health of a lackluster coat while turning a shaggy coat into an object of beauty and a work of art. In this theory and practical skills presentation, Pam and Scott will focus upon basic handstripping tools, techniques and methods and will help you understand how to safely and efficiently use them. If you’d like to learn the difference between carding, stripping, plucking, breaking, rotating and staging a coat, as well as practical, easy maintenance, revenue-generating handstripping techniques and methods that will improve the quality of your pet trims — then don’t miss a minute of this power-packed presentation and “hands-on” demonstration. Also “Shed Control” tools, techniques and methods will be discussed and demonstrated during this “Popularly Demanded” class! An extraordinary class recommended for all Pet Care Professionals.
 
GROOMING “SPECIAL NEEDS” PETS
By Daryl Conner
Sponsor: Aesculap (German Red Clipper Co.)
Come spend an hour learning some tips on how to handle those “special” pets. The ancient, creaky ones that cannot tolerate a force dryer (what is THAT all about?) or even stand up for more than a few moments at a time. The puppies that seriously think you are trying to kill them with your clipper. The dogs with psychological or physical handicaps that challenge you from the moment they enter your work space. How about the ones that want to kill you? What tools help the most? What handling tricks save the day? We’ll also talk about the pet owners that have special needs. Winning the confidence of those folks can build your business with the strongest possible foundation. You can create a niche business dealing with the pets no one else wants to groom if you know how to do it in a way that is safe for both you and the pet. This class will show you how.
 
SPA PRODUCT OVER-LOAD - HANDS ON!
By Christy VanCleave
Sponsor: Espree
Finishing/Hydrating Sprays, Silicones, Silk Proteins, Mud Baths, Hot Oils
What do these popular products do and how should you use them? Videos and demos to introduce these products will be followed by a hands-on opportunity for you to try them yourselves.
 
BUTTONS & BOWS - ACCESSORIZE!
By Terri Curry
Creativity is a pre-requisite for bow making and accessorizing. Terri will share some of her awesome creativity that enables her salon to send every client’s pet home well-groomed and the client appreciating the personalized attention to the finishing touches.
 
STYLIST RETAIL DETAIL
By Lisa Vella/Donna Walker
Sponsor: ShowSeason
Learn how to display, merchandise, and sell retail products and services that will keep your business vibrant. Discuss the types of products that keep your clients coming into your shop. Do your clients understand all the services you offer and how much they cost? Do they even know what shampoo you are using when they request that you “ Wash and Cut” the dog. Are you in the “Service Industry” or are you a “Pet Stylist Professional”? Come and listen to some innovative ways to earn more money and have your services and products practically sell themselves. Listen to the award winning South Bark Girls give you suggestions and ideas on improving your customer service, body language, and use of specialty products that will result in larger paychecks for you!
 
11:30 am
 
SCHNAUZERS MADE EASY
By Chris Pawlosky
Sponsor: Oster Grooming Theater
Chris will be demonstrating different techniques you can use to fix up and finish up this popular breed. These useful tips on styling pet dogs will make grooming a Schnauzer a walk in the park.
 
MASTERING HANDSTRIPPING DEMO
By Pam Lauritzen/Scott Wasserman
Sponsor: ISCC
Handstripping is an art that can be used to remove excess coat as well as to sculpt and design. In this practical hands-on demonstration Pam and Scott will focus upon helping participants develop the mechanical skills needed to perfect their handstripping techniques. They’ll discuss and demonstrate the difference between handstripping, carding, plucking and breaking a coat — PLUS, are you tired of fighting with drop-coats that fly away and won’t lie properly? Would you like to learn a technique that will thin those super thick Cocker furnishings and reduce matting? Scott and Pam will demonstrate “layer stripping”, a technique used to remove excess coat, reduce matting and improve the lay of the coat. You’ll love every minute of this practical demonstration of handstripping techniques and methods.
 
MYSTERY OF DOUBLE OR UNDER-COATED DOGS
By Hayley Keyes
Sponsor: IPG, Inc.

This class will Include the following:
How to correctly brush and comb out a Double-coated Breed
What type of brushes and equipment can be used
What type of Conditioners and Shampoos can be used
How to “water the coat”.

Hayley will show you the proper techniques for brushing these breeds and how to grow coat. Double-coated breeds such as Poms, Huskies, Samoyeds, Collies, Shelties and Akitas need to be groomed on a weekly basis. The undercoat of a double-coated breed can become matted easily, and it is very painful to brush out a neglected coat. Under-coated dogs that have to be shaved down often do not grow their coats back properly, and can suffer from sunburn and windburn. Double-coated (or matted) coats that are neglected put the dog at higher risk of getting sick as well. When a neglected coat gets wet, it takes a long time for it to naturally dry, which makes the pet more susceptible to catching colds.
 
OTHER HALF OF THE GROOM - THE MENU BOARD
By Dr. Michael Fleck
Sponsor: Epi-Pet
Dr. Fleck will introduce the use of a menu board and how to use it with your clients. Several case studies will be used with interaction from the class to get a feel for how to use spa “add-on’s” in your salon. A sample menu board will be handed out to help attendees start doing “add-on’s” in their salon and start making more MONEY!
 
MATS & UNDER-COAT
By Tracy Duncan
Tips, Tools, Products, Prevention & Techniques
Come explore the world of mats and under-coat. Tracy will talk about ways to remove troublesome hair using various tools and products. She will suggest methods of preventing a recurrence by educating your clients on home maintenance. Whether you are a bather/ brusher just starting out or an experienced groomer looking for fresh ideas, this class will have tons of information to help keep the pets you groom and their owners, as well as your body, happy!
 
PERSONAL SAFETY 101
By Nancy War
Sponsor: ShowSeason
Ever feel uncomfortable closing the shop after work in the dark? Are you nervous going to your car? Is that guy really following you? If you want to feel more confident, in control, this is the class for you! I will teach you how to stop and prevent attacks and you’ll leave more aware of your surroundings and possess new skills that could save your life.
 
2:00 pm
 
CAT GROOMING . . . IS IT WORTH IT?
By Chris Pawlosky
Sponsor: Oster Grooming Theater

First we will attempt to understand the way cats think. Then break down coat types and their care. Last but not least, we will teach you how to build your cat clientele through purr-fect communication. Step-by-step kitty grooming demo will follow.
 
SPANIEL BACKS
By Pam Lauritzen/Scott Wasserma
Sponsor: ISCC
Coat type, characteristics, preparation and understanding and visualizing the American Cocker, English Cocker and Springer Spaniel’s breed standards are the focus of this presentation by award winning and internationally acclaimed pet stylists, Scott Wasserman and Pam Lauritzen. Don’t miss a minute of this dynamic PowerPoint presentation that includes: breed standards; evaluating faults and attributes; and understanding the basic trims for each breed . If you’ve been looking for some great ideas and techniques on how to turn those plain looking Spaniels into works of art — then take a front row seat for this presentation.
 
SALON PET TRIM - TRENDY POODLE
By Jonathan David
Sponsor: Pure Paws

Do all of your poodle clients request short, low maintenance trims? Is it really possible that they all want that?

Perhaps they just don’t know that their poodle could really shine with a new trendy trim! Come see what Jonathan does in his salon!
 
MAY THE FORCE BE WITH YOU!
By Dan Williams
Sponsor: EZ-Groom
This presentation reviews different high velocity dryer configurations that are available. This includes single motor, dual motor parallel and dual motor series configurations. The benefits of each type are reviewed. High velocity force dryers are one of the groomer’s most important pieces of equipment, which makes the decision to purchase important and attending this presentation worthwhile. Available utilities, length of hose, intended location of the dryer, tolerance for sound, performance, budget, along with a host of other factors identified and reviewed. Those wishing to purchase a dryer or expand their pet grooming business will benefit from this presentation and demo.
 
WATERPROOFING CATS
By Kim Raisanen
Sponsor: PCGAA
Discussing cat’s grooming needs with customers. What do you say when a customer calls and says “My cat only has a mat,” or “My cat is scratching and I saw one flea?” Educating your customer will make for a long-lasting relationship. During the class you will play “CAT Grooming BINGO” for prizes. Free raffle tickets at the door of the classroom. You will leave the lecture with the knowledge of what each cat will benefit from when coming in for grooming!
 
WORKING WITH COLOR: SALON CREATIVE STYLING
By Dawn Omboy
Sponsor: ShowSeason
Most groomers never have the desire to enter the Creative competition ring but would still like to have some practical working knowledge of how to use easy, colorful, and creative techniques in the salon with confidence. Let Dawn give you a rundown on some practical styling techniques and pet friendly products including hair color, braiding, several types of hair extensions and fancy fast nail art anyone can do. Salon creative will bring smiles to faces, earn you extra money and get you noticed. The best advertising is a happy client showing off your work.
 
4:30 pm
 
SOFT COATED TERRIERS
By Chris Pawlosky
Sponsor: Oster Grooming Theater

Soft Coated Wheaten Terriers are becoming more and more popular. Their owners are looking for groomers who understand and can create the ideal breed image. Chris will show you some short cuts to create a manageable but ideal image.
 
STYLING SPANIELS DEMO
By Pam Lauritzen/Scott Wasserman/Cathy McGinnis
Sponsor: ISCC
In this outstanding class, the Team will present a comprehensive comparative analysis and practical demonstration on the grooming and styling of Spaniels. If you’d like to understand the subtle differences between styling the American Cocker, English Cocker and the Springer Spaniel, as well as learn how to topically condition, card, strip and use thinning shears to turn your Spaniel trims into something extraordinary — then don’t miss a minute of this insightful class.
 
BLADE SKIMMING - “A LOST ART”
By Mitzi Parrish
Sponsor: Golden Paws
Pet Stylists should learn this unique technique! Save time! Create a beautiful finish on your client’s dogs that can be used on almost any breed. This technique will also save on your hands. A must for all groomers and lots of tips for real world pet styling!
 
THINKING OUTSIDE THE BOX
By Emily Rupe
Sponsor: American Mobile Groomers Assn.
A batch of fun, funky and functional pet trims that will inspire you to think outside the box. Learn basic techniques and creative brainstorming to bridge that gap from a client’s unique vision to a product you can be proud of.
 
STUFF YOU CAN TAKE TO THE BANK
By Danelle German
Sponsor: NCGIA

This class will be very interactive and cover such topics as:
- How to figure out your potential and maximize it
- What specific things to focus on to effectively grow your business
- Pricing structures
- Identifying problems and creating real solutions

Bring YOUR questions, problems, and frustrations. We’ll work toward creative solutions as we cover some common grooming business topics and a whole lot more!
 
NATURAL WAY TO GROOMING SUCCESS
By Nancy Ward
Sponsor: ShowSeason
As people become more serious about their health and the products they use, they see that same need for their fur-babies. Green grooming and having an environmentally safe salon isn’t out of reach. In reality, it’s cost effective in addition to being safer for the pet and YOU. Find out what natural and organic products are available and learn how to catch the “green wave” and ride it all the way to the bank.
 

Sunday
9:00 am
 
MIX BREED TRIMMING
By Judy Hudson
Sponsor: Oster Grooming Theater
Learn some great trims, new or experienced groomer; dress up some of those frequently seen breeds in our salons. These adorable trims are fast and low maintenance for your customers. Must see!
 
SHORT-LEGGED TERRIER BASICS
By Scott Wasserman
Sponsor: ISCC
If you’d like to learn the difference between trimming the Westie, Scottie, Cairn, Dandie Dinmont, Norfolk or Norwich terriers; if you’re confused about the difference between a Westie and Cairn head; if you’d like to learn how to execute the perfect Scottie ears and eyebrows; if you’d like to know if the body lines differs on the Westie and Scottie; if you would like to know how to create a “show trim” look using short-cut pet styling techniques and methods — then you won’t want to miss a moment of this comprehensive presentation by internationally renowned and award winning Terrier expert, Scott Wasserman.
 
BEAUTY FROM THE INSIDE OUT
By Daryl Conner
Sponsor: Aesculap (German Red Clipper Co.)
Customers ask us if we have a shampoo that can fix their pet’s itchy, flaky, dry, hotspot riddled, oily, smelly, oozy skin. As talented as we are, no topical product can cure skin problems. However, many skin issues can be improved by changing the pet’s diet. Having a good understanding of basic canine nutrition can help establish you as a subject matter expert, and your suggestions about diet can help your customers to help their pets. In this class you will learn the basics of canine nutritional needs, how to read pet food labels and find out the scoop with feeding raw. Armed with this knowledge you can teach your customers to learn how a good diet can create healthy, beautiful skin from the inside, out.
 
STYLING PRODUCT OVERLOAD . . . HANDS-ON!
By Christy VanCleave
Sponsor: Espree
Volumizers, Texturizers, Hair Sprays, & Gels
Styling products are quickly gaining popularity in grooming salons as well as the competition ring. Learn how to use these products that you are hearing so much about. Find out how these products can help create proper profile, even on the pet that has less-than-perfect conformation or a poor coat. Experiment for yourself with some of these products after watching videos and demos during the lecture.
 
SELLING YOURSELF TO CLIENTS & EMPLOYER
By Terri Curry
As a salon owner, becoming indispensable to your clients should be high on the priority list. What does a salon need to offer clients, other than outstanding grooming, to keep them loyal? Salon employees need to exhibit traits that make them indispensable to their employer as well. How can an employee ensure “job security”? Terri’s lecture will suggest ways salon owners and employees can help “grow” the salon’s client base and work together with mutual respect.
 
11:30 am
 
GROOMING DOUBLE-COATED BREEDS
By Chris Pawlosky
Sponsor: Oster Grooming Theater
This is a must see for beginner groomers, bathers/brushers that finish double- coated breeds. Chris will walk you through the procedures that will help you create the ideal image on any double-coated fluffy in record time. This session will demonstrate many helpful products and techniques to make those customers with double coated-breeds with extreme shedding come back again and again.
 
STYLING SHORT-LEGGED TERRIERS
By Scott Wasserman
Sponsor: ISCC
In this theory-based presentation and practical skills demonstration, let Scott illustrate the subtle but diverse differences between the body lines, heads and expressions of the short-legged Terriers. He’ll demonstrate quick, simple handstripping and carding techniques that will help maintain the health, texture and color of short-legged Terrier coats. If you don’t understand the varieties of short-legged Terrier expressions and how to create them; if you’re not sure about the body lines; on if you’d like to know the best techniques, methods and blade lengths to use when trimming, then be in the front row of this class!
 
SALON PET TRIM: BIEWER TERRIER
By Jonathan David
Sponsor: Pure Paws
This rare breed is growing in popularity. Be the first groomer who can tell a prospective client that you are familiar with the breed. Groomed to breed standard, using thinning shears.
 
TO SHAVE OR NOT TO SHAVE
By Dr. Michael Fleck
Sponsor: Epi-Pet
After a quick review of coat types, Dr. Fleck will explain what “Coat Funk” is and what breed of dogs are prone to it. Examples of “Coat Funk” will be shown. He will show you alternatives to shave downs on fur-bearing dogs. He will also discuss what you can do to educate your pet owners that want their fur-bearing dog shaved down. Also, discussion of the need for sun protection for the hair- bearing dogs after they have been shaved.
 
TRIM TIME: LION TRIMS
By Kim Raisanen
Sponsor: PCGAA
This lecture will be a PowerPoint Presentation of cats sporting different Lion Trims that can be done on any cat. Do you know the starting and ending points of the basic Lion Trim? Come to this class for the specifics. Kim will show you how to design a nice style that every cat will love and appreciate. Make sure you pick up your free raffle tickets at the classroom door before class.
 
2:00 pm
 
CAPTURE THE LOOK OF THE BICHON
By Chris Pawlosky
Sponsor: Oster Grooming Theater
Chris will guide you through the breed standard while she demonstrates how and where to apply it with scissors and clippers. She will share techniques and detailed grooming information on the Bichon. First with scissors followed by clippers, blades, and universal comb attachments to create a trim that will please both you and your clients.
 
MASTERING POODLE TOPKNOTS
By Cathy McGinnis
Sponsor: ISCC
Would you like to learn how to accomplish a gorgeous Poodle Show Topknot? Super Star Poodle breeder, handler and Professional Pet Stylist, Cathy McGinnis will demonstrate how to “band and spray-up” the Poodle Show Topknot during this premier demonstration. She’ll share tips and secrets that she has learned after years of experience working with top handlers both nationally and internationally. If you have always wanted to learn how to do a show topknot — then don’t miss this exceptional opportunity to learn from one of the industry’s best!
 
THINNING SHEARS . . . THE WOW FACTOR!
By Jodi Murphy
Sponsor: Jodi Murphy Enterprises
You’re trims a just not quite finished unless you pulled out your thinning shears. If you hesitate to use thinning shears or you just don’t seem comfortable with them, then this demonstration by world renown, National Certified Master Groomer, Jodi Murphy, is a must see. Jodi will help take the confusion out of thinning shears by explaining the teeth configuration. She will demonstrate her award winning techniques that will transform your trims from nice to fabulous!
 
ORGANIZED DUST MOP
By Emily Rupe
Sponsor: American Mobile Groomers Assn.
Want to know how to get that “messy but neat” look? Emily is going to show you how to keep that character but tame the chaos. This pet trim is perfect for wiry doodles, drop coats, terriers and certain mixed breeds.
 
HOW TO GROOM CATS & LIVE TO TELL ABOUT IT!
By Danelle German
Sponsor: NCGIA
It’s no secret that cat grooming can be dangerous. But the dangers can certainly be minimized by using cat-friendly handling techniques and tools. Learn how to quickly and accurately identify a cat’s temperament before it is groomed. Learn how to bathe, dry, clip and trim a cat in ways that work best with each type of temperament. Groom cats with confidence and finesse and keep your clients coming back for more!