Mobile Series Lectures
 

Friday
 
9:00 am
PROFITABILITY FOR EVERY LIFESTYLE
By Curtis Hanvey
Sponsor: Hanvey Engrg & Design

What expectation do you have of the profitability of a mobile unit? Well . . . that depends on you and the answer will be different for most every attendee!

Curtis will discuss tried and true methods of operating/managing a mobile salon that will fit your lifestyle, whether it be industry newcomer; seasoned, ambitious stylist; retiree looking for part-time income; or, entrepreneur.

How much can you make? It’s up to you!
 
11:30 am
GO MOBILE & SUCCEED
By Ellen Ehrlich
Sponsor: Groomer’s Mall
Ellen would love to share the secrets of her success with you. Her business took off like a rocket when she went mobile right out of grooming school. Ellen realized early on that it’s not only about how you groom, but also about starting the business out correctly. Let her tell you about “The Switch” and you will understand why this concept has worked so well for her. Being familiar with the types of callers looking for mobile services and how to estimate is crucial in filling your appointment book. Ellen also covers two very important topics - pricing right and overbooking, which are common mistakes new mobilers often make. Deciding if mobile grooming is right for you is also a key factor in having your business grow. Join Ellen for this class that is already loved by many.
 
2:00 pm
MEOW MONEY THE MOBILE WAY
By Kristen Fulton
Sponsor: American Mobile Groomers Assn.
Cat grooming can turn the bravest groomer into a scaredy cat. Discover how cat grooming can be profitable and safe with tips and tricks to make you Meow Money.
 
4:30 pm
MOBILE GROOMING FOR DUMMIES
By Gina Sutton
Mobile Pet Salons are showing up all over the country at a rapid rate. Join us in this lecture to learn how to start your new mobile salon in your city and be successful! Tips on business setup structure, financing, marketing, routing, and much, much more. If you are considering going mobile, this is the lecture for you to gain knowledge that will help you succeed!
 

Saturday
 
9:00 am
MOBILE . . . MORE THAT A HOBBY!
By Kristen Fulton
Sponsor: American Mobile Groomers Assn.
What’s the point of working long hours if we aren’t making a profit. Learn why you never need to compare your prices to other groomers unless the other groomer is paying your bills. Kristen will show you how to figure your costs and calculate your own individual pricing.
 
11:30 am
60 MINUTE MOBILE MAINTENANCE TRIM
By Ellen Ehrlich
Sponsor: Groomer’s Mall

When Ellen started her mobile business right out of grooming school every dog took two hours. She realized early on she had a huge learning curve to tackle on her own. It all came down to speed, technique, and routine. By going to lectures and conventions, being an avid reader, and constantly challenging herself, she slowly began to carve those minutes away as she improved her skills. She can now groom a small dog that is on a proper maintenance groom schedule in sixty minutes or less.

More than just a “how to” lecture, Ellen will explain how to set your business up so that every trim is 60 minutes or less, guaranteeing you more grooms in a day with less wear and tear on you. Topics covered include breeds, styles, pricing, prep tips, bathing tips, drying tips, and grooming tips for mobile groomers with the emphasis on your heath and well being. Let Ellen guide you to making every groom 60 minutes or less!
 
2:00 pm
DOWN COUNTRY ROADS
By Tip Campbell Nichols
Marketing Strategies for Rural Mobile Groomers

If your business services a rural area, your marketing strategy needs to differ from those in urban areas. Learn marketing tactics tailored for rural mobile groomers, which have proven to be successful and will transform your business into a marketing machine.

 
4:30 pm
WHY GO MOBILE?
By Kristen Fulton
Sponsor: American Mobile Groomers Assn.
Whether you want to go mobile or grow your mobile, Kristen will show you all things mobile. As a mobile groomer our job titles are many including secretary, mechanic and dog wrestler! Learn how to get organized and reduce your stress as a Mobile groomer.
 

Sunday
 
9:00 am
PRESENT YOUR POLICIES
By Kristen Fulton
Sponsor: American Mobile Groomers Assn.
Your hours, work week, safety procedures and client expectations are all things you need to make your clients aware of. How you “present” to your clients aware is important. As a mobile groomer sometimes this can be harder done than said. Learn ways to keep your clients informed as well as information to share with your clients.
 
11:30 am
9-5 WITH ELLEN
By Ellen Ehrlich
Sponsor: Groomer’s Mall

Starting every morning out right is the best way to make mobile grooming fun, educational, healthy, safe, and profitable. Many things come into play when running a mobile grooming business such as making the right impression every time you meet the customer and pet, being prepared for anything you might encounter in your day, preventing pitfalls, mistakes and accidents, and taking advantage of every golden opportunity in which to grow your business.

This lecture is peppered with stories and lessons learned by a successful mobile groomer and promises not a dull moment! All the little things you do in the course of a day add up; it’s all about making the daily routine work for you. Preparing for and enjoying your day from start to finish will increase the chances that YOU will go mobile and succeed!
 
2:00 pm
WHY DIDN’T I THINK OF THAT?
By Kristen Fulton
Sponsor: American Mobile Groomers Assn.
Have you ever heard a little tidbit that changed your world? You know what I am talking about! Hold a towel while drying or use a vinegar rinse to get that extra sheen on a coat. How about using peppermint to calm aggressive dogs? If you want to have a head full of “why didn’t I think of that’s” then you will love this class.